Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.
The basic economic models of supply and demand suggest that the mobile advertising market has been in a steady equilibrium in 2016. Advertisers could find more traffic sources to reach more users while mobile app publishers got access to more ad revenue streams day to day. Looking back at 2016, these were the important advancements that will highly influence further development in mobile native advertising industry:
Mobile has transformed our shopping experiences, and our expectations of the brands we love. Since consumers use retail mobile apps while shopping in-store, a number of retailers have capitalized on and contributed to increasing expectations by finding ways to seamlessly connect their digital and physical customer experiences. And consumer use of retail apps has evolved beyond in-store shopping aids.
Since PubNative first launched in 2014, we’ve been committed to enabling mobile publishers to effectively monetize traffic through fully native integrations. By cutting one-size-fits-all templates out and introducing the native ads serving API we’ve helped mobile publishers across the world to benefit from the flexibility of native advertising.
To meet the ever increasing demands of the mobile ad-tech industry we have been constantly launching new and improving all existing products, undoubtedly, ad serving API among them. Today we are introducing already a third version of the API – the Ad Optimization Engine.
In-feed advertising is one of the most effective forms of native advertising. Inserted seamlessly into the feed of an app, these adverts take on the appearance of regular posts and fit in naturally with the user experience – driving engagement in the long run.
There are, however, many different types of in-feed advertising for marketers to take advantage of. In this post, we explore in-feed commerce adverts in particular: explaining what they are, who can use them and sharing some top tips on how to make the most of them.
For the first time ever, app publishers have the data and insights to clearly map out their customers’ journey. We now know—or, at least have the capacity to know—exactly how our audience likes to be engaged at each touch point. With this knowledge, we can break past the screen and bridge the gap between the mobile, online, and in-store experiences. more
Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers. more