The basic economic models of supply and demand suggest that the mobile advertising market has been in a steady equilibrium in 2016. Advertisers could find more traffic sources to reach more users while mobile app publishers got access to more ad revenue streams day to day. Looking back at 2016, these were the important advancements that will highly influence further development in mobile native advertising industry:
Since PubNative first launched in 2014, we’ve been committed to enabling mobile publishers to effectively monetize traffic through fully native integrations. By cutting one-size-fits-all templates out and introducing the native ads serving API we’ve helped mobile publishers across the world to benefit from the flexibility of native advertising.
To meet the ever increasing demands of the mobile ad-tech industry we have been constantly launching new and improving all existing products, undoubtedly, ad serving API among them. Today we are introducing already a third version of the API – the Ad Optimization Engine.