Mobile advertising is a rapidly growing industry. With eMarketer tipping mobile ad spend to exceed $100 billion in 2016, the industry is clearly supporting publishers worldwide.
Amidst the gold rush, mobile advertising has not always been well regarded often because of ad quality. Low quality adverts that hog data and disrupt user experience have matched predictions that “mobile ads are going to get more annoying” in the future.
Data makes the digital advertising world go ‘round, and increasing numbers of marketers are turning to user demographic data to target their ad campaigns. In 2015, the top priority for digital marketers in the UK and US was creating campaigns based on deeper understanding of audiences. When publishers utilize demographic data about their app users, targeting the right people becomes easier.
Instagram native ads, after a lengthy trial period, opened up for global access at the beginning of September. And the signs are that the photo driven native advertising it offers is likely to deliver a strong return for mobile marketers.