Author: eddie-de-guia

Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers. more

It’s was another busy year for mobile native advertising in 2015, as you may have already seen in our piece on the four stories that influenced the mobile native advertising space last year. But as anyone will tell you, being one step ahead of the competition is essential to success.

So to help you get a head start on the rest, here are four trends that we believe will shape mobile native advertising in 2016.

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It’s been another hugely busy year in the mobile native advertising space. With revenues for platform holders up, spend increasing across most sectors and with native platforms like Facebook benefitting hugely from it, 2015 has seen its fair share of headlines.

But which stories dominated the mobile advertising sector? And what effect did they have on native advertising? Here’s a quick rundown of some of the most important stories of the year and how they impacted mobile native advertisers.

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Native advertising is becoming increasingly utilized on mobile, but one common criticism still remains: publishers and advertisers have a tough time measuring its success, but the evidence for mobile native advertising exists. Approximately 22% of brands, agencies and publishers are not implementing native due to difficulty in knowing whether or not it’s working, and this is currently limiting the ad channel’s potential. But since studies show native as being generally more effective than traditional formats across the board, what’s really holding everyone back? As it turns out, measuring the effectiveness of mobile native advertising is probably much easier than you’ve been led to believe.

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