Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.
Here we are with the fourth interview from the Native Insights series. The series is all about bringing you ad tech, app and native advertising insights from around the world.
To mark the fourth instalment, we interviewed David Tomas and Kelly Rogan from Cyberclick, a leading digital marketing agency that is helping to scale mobile and native advertising in the Spanish and Latin American markets.
A warm welcome to the third instalment of our Native Insights series – an interview with Apptentive. In the Native Insights series we are speaking to some of the market’s most innovative companies to bring you groundbreaking insights on all things mobile, native advertising, app development and much more.
This time we spoke to Ashley Sefferman, Head of Content at Apptentive, a mobile customer engagement company focused on building a dialogue with app users to humanise the mobile experience.
Welcome to the second instalment of our PubNative Interview Series. It’s been a while since our last interview but we’re coming back strong with lots of exciting insights from thought leaders in native advertising, app development and mobile ad tech space in the coming months.
To kick off this resurrection we spoke to Logan Merrick, Co-Founder and Director of Buzinga, an Australian app development company who are working closely with innovative enterprises and startups.