Category: Insights

Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.

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The basic economic models of supply and demand suggest that the mobile advertising market has been in a steady equilibrium in 2016. Advertisers could find more traffic sources to reach more users while mobile app publishers got access to more ad revenue streams day to day. Looking back at 2016, these were the important advancements that will highly influence further development in mobile native advertising industry:

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Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019.

But what exactly is native mobile video advertising? And how can mobile advertisers and publishers take advantage of this new, but rapidly developing, opportunity? We give you the lowdown on this exciting native advertising approach.

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Native advertising is proving itself to be one of the most effective, if not the best, way of engaging with consumers in an advertising context. And there are a number of reasons why mobile native beats desktop native advertising. The engaging and targeted framework it exists within ensures that native, as a whole, is primed to succeed for marketers and users alike.But not every form of native advertising is born equally.

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A little over a year ago, native advertising was still relatively new to most marketers and the future of mobile native was unknown to many. It was so new, in fact, that we felt it worthwhile to set out in a post what exactly we believed mobile native advertising to be as the terminology was still unclear enough to require clarification.

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Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. In this eBook, discover the 5 steps leading to a seamless and truly native advertising experience:

  • Understand why advertising can be a great monetization strategy
  • Avoid the traps of traditional mobile advertising
  • Embed the ad into the user experience
  • Embed the ad into the user interface
  • Achieve a fully native advertising experience

 

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With native advertising on mobile, publishers can effectively benefit from app monetization while preserving and even enhancing their user experience. With this infographic we summed up the main features and developments of mobile native advertising in five parts:

  • Main Current Figures On Native Advertising
  • A Timeline of the Main Milestones in Native Advertising
  • The Definition of Mobile Native Advertising
  • Native Ads vs. Banner Ads.
  • Why Native is a Framework, Not a Format

 

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Learn how Singapore-based Happy Labs managed to open up a new, non intrusive and genuinely native revenue channel for its casual simulation game Happy Mall Story, driving eCPMs up to $8, while enhancing its user experience.

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