Category: Native Advertising

Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.

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The basic economic models of supply and demand suggest that the mobile advertising market has been in a steady equilibrium in 2016. Advertisers could find more traffic sources to reach more users while mobile app publishers got access to more ad revenue streams day to day. Looking back at 2016, these were the important advancements that will highly influence further development in mobile native advertising industry:

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In-feed advertising is one of the most effective forms of native advertising. Inserted seamlessly into the feed of an app, these adverts take on the appearance of regular posts and fit in naturally with the user experience – driving engagement in the long run.

There are, however, many different types of in-feed advertising for marketers to take advantage of. In this post, we explore in-feed commerce adverts in particular: explaining what they are, who can use them and sharing some top tips on how to make the most of them.

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Tasty posts short, mouthwatering video recipes that have captured the attention of users and advertisers across the world. more

Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers. more

Mobile advertising is a rapidly growing industry. With eMarketer tipping mobile ad spend to exceed $100 billion in 2016, the industry is clearly supporting publishers worldwide.

Amidst the gold rush, mobile advertising has not always been well regarded often because of ad quality. Low quality adverts that hog data and disrupt user experience have matched predictions that “mobile ads are going to get more annoying” in the future.
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Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019.

But what exactly is native mobile video advertising? And how can mobile advertisers and publishers take advantage of this new, but rapidly developing, opportunity? We give you the lowdown on this exciting native advertising approach.

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In Feed native advertising is the best known native ad format. They are ads inserted into the newsfeeds and timelines (in feed social), product listings (in feed commerce) or content boards (in feed content) of prominent apps. Crucially, they fit the form and function, whilst benefitting from large audiences of app users.

But which platforms offer in feed mobile native adverts? And as a publisher, how can you develop your apps to maximise in feed opportunities? We examine the flag bearers running in feed adverts to highlight best practice.

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It’s was another busy year for mobile native advertising in 2015, as you may have already seen in our piece on the four stories that influenced the mobile native advertising space last year. But as anyone will tell you, being one step ahead of the competition is essential to success.

So to help you get a head start on the rest, here are four trends that we believe will shape mobile native advertising in 2016.

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