Welcome to the second instalment of our PubNative Interview Series. It’s been a while since our last interview but we’re coming back strong with lots of exciting insights from thought leaders in native advertising, app development and mobile ad tech space in the coming months.

Logan Merrick Buzinga To kick off this resurrection we spoke to Logan Merrick, Co-Founder and Director of Buzinga, an Australian app development company who are working closely with innovative enterprises and startups.

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PubNative at MWC

This year PubNative are heading to Mobile World Congress in Barcelona.

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Mobile advertising is a fast moving industry. Driven to new levels by the growth of programmatic, performance and advertising tech, advertisers now serve thousands of adverts every second of every day to users across the world.

But Supply Side Platforms (SSPs) can face problems as they grow. As new publishers join a platform, the service is expected to deliver the same quality while scaling to a larger publisher base.

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In Feed native advertising is the best known native ad format. They are ads inserted into the newsfeeds and timelines (in feed social), product listings (in feed commerce) or content boards (in feed content) of prominent apps. Crucially, they fit the form and function, whilst benefitting from large audiences of app users.

But which platforms offer in feed mobile native adverts? And as a publisher, how can you develop your apps to maximise in feed opportunities? We examine the flag bearers running in feed adverts to highlight best practice.

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It’s was another busy year for mobile native advertising in 2015, as you may have already seen in our piece on the four stories that influenced the mobile native advertising space last year. But as anyone will tell you, being one step ahead of the competition is essential to success.

So to help you get a head start on the rest, here are four trends that we believe will shape mobile native advertising in 2016.

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Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic.

Resultantly, mobile advertisers need to begin to think beyond the confines of performance advertising on devices. This includes native advertisers who, while well placed to benefit from mobile’s growth, need to think about how to use this development to their advantage and really utilise the potential of native advertising. more

It’s been another hugely busy year in the mobile native advertising space. With revenues for platform holders up, spend increasing across most sectors and with native platforms like Facebook benefitting hugely from it, 2015 has seen its fair share of headlines.

But which stories dominated the mobile advertising sector? And what effect did they have on native advertising? Here’s a quick rundown of some of the most important stories of the year and how they impacted mobile native advertisers.

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The holiday season is well and truly upon us and it’s time for holiday content. With Halloween having been and gone, Thanksgiving coming this week and Christmas a little over a month away, you have one last opportunity to work your design team into a frenzy to make the most of increased consumer interest.

Here then are our 5 tips for creating top holiday content that your customers will love.

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Data makes the digital advertising world go ‘round, and increasing numbers of marketers are turning to user demographic data to target their ad campaigns. In 2015, the top priority for digital marketers in the UK and US was creating campaigns based on deeper understanding of audiences. When publishers utilize demographic data about their app users, targeting the right people becomes easier.

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Native advertising is a great way of promoting products, brands or community channels within a mobile game. By circumventing traditional ad networks and creating adverts that fit the context of each app, mobile publishers can make money from advertising, deliver a natural experience for users and ensure that any interactions with those adverts return investment for buyers.

How though can you integrate native advertising into the fabric of your game? Here are 4 native advertising examples of how it can be done well (or not) and some advice on what you can learn from each of them.

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