With close to 60% of digital ad buyers worldwide either running or planning to run mobile native ad campaigns, it is becoming increasingly clear that native is the future of advertising on mobile. In this mobile native advertising landscape infographic, we present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.
We divided the ecosystem in to several categories:
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. In this eBook, discover the 5 steps leading to a seamless and truly native advertising experience:
With native advertising on mobile, publishers can effectively benefit from app monetization while preserving and even enhancing their user experience. With this infographic we summed up the main features and developments of mobile native advertising in five parts:
Learn how Singapore-based Happy Labs managed to open up a new, non intrusive and genuinely native revenue channel for its casual simulation game Happy Mall Story, driving eCPMs up to $8, while enhancing its user experience.
Effective Cost Per Mille (eCPM) is currently the most widespread metric used within the mobile advertising ecosystem for publishers to measure the performance of their ads.
For mobile native advertising however, eCPM doesn’t give you the whole picture as a publisher, for 3 major reasons:
Find out how instant messaging app Quack! leveraged PubNative’s API to integrate seamlessly customized native ad units, resulting in a 4x overall ad revenue performance on average with eCPMs over $3 and click-through-rates above 5%.
Native advertising is going mobile, it’s no longer just about search engine ads and sponsored content. These days it’s social media in-feed ads and in-app advertising, across all verticals. We have already given some native ad integration examples in our previous blog posts about the building blocks that our developer and publisher clients can use to make native ads that seamlessly fit their app’s design. This goes for news, games, messaging and chat, music and, as our new mobile native advertising infographic states, to infinity and beyond. And performance follows: our internal data shows that native ads see two to five times more engagement than traditional banner ads. more
At their seasonal and much awaited and scrutinized Keynote conference, Apple has just confirmed the rumors: the new iPhone 6 will come in two screen sizes, both in 4.7 inches and 5.5 inches, which is considerably more than the iPhone 5S’s screen size of “only” 4 inches.
Now, what does this mean for mobile native advertising? more
Welcome to the second part of our native building blocks series, where we showcase the 25+ elements publishers can request via PubNative’s API and use as building blocks to create beautiful ads to seamlessly match the form and function of their apps. If you haven’t discovered the first 5 elements yet, click here!
We are now casting light on the next 5 elements. We’re eager to see how you will make use of them! more