With close to 60% of digital ad buyers worldwide either running or planning to run mobile native ad campaigns, it is becoming increasingly clear that native is the future of advertising on mobile. In this mobile native advertising landscape infographic, we present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.
We divided the ecosystem in to several categories:

  • The largest publishers offering native inventory
  • The programmatic players: RTB-enabled DSPs, exchanges and SSPs
  • The networks: both mobile-focused and cross-platform
  • The social players: social platforms and PMDs
  • The search engines (search ads being native per se)



When it comes to choosing a solution to monetize your app with advertising, chances are you’ll consider turnkey monetization solutions offering pre-defined ad format templates. These solutions are generally offered through a Software Development Kit (SDK) to be integrated into your app. Although choosing an SDK seems like the easiest and most convenient solution, it also comes with a certain number of important drawbacks.


Here are 5 reasons why going through an Application Programming Interface (API) is better than integrating an SDK when it comes to monetizing your app’s traffic with advertising, and especially with native advertising.


Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. In this eBook, discover the 5 steps leading to a seamless and truly native advertising experience:

  • Understand why advertising can be a great monetization strategy
  • Avoid the traps of traditional mobile advertising
  • Embed the ad into the user experience
  • Embed the ad into the user interface
  • Achieve a fully native advertising experience



With native advertising on mobile, publishers can effectively benefit from app monetization while preserving and even enhancing their user experience. With this infographic we summed up the main features and developments of mobile native advertising in five parts:

  • Main Current Figures On Native Advertising
  • A Timeline of the Main Milestones in Native Advertising
  • The Definition of Mobile Native Advertising
  • Native Ads vs. Banner Ads.
  • Why Native is a Framework, Not a Format



Learn how Singapore-based Happy Labs managed to open up a new, non intrusive and genuinely native revenue channel for its casual simulation game Happy Mall Story, driving eCPMs up to $8, while enhancing its user experience.


Effective Cost Per Mille (eCPM) is currently the most widespread metric used within the mobile advertising ecosystem for publishers to measure the performance of their ads.
For mobile native advertising however, eCPM doesn’t give you the whole picture as a publisher, for 3 major reasons:

  1. eCPM heavily depends on the interpretation of what constitutes a native impression.
  2. eCPM can be easily tweaked through the fill rate (as networks are able to serve only high value impressions).
  3. eCPM makes you lose focus on what matters as a publisher, which is maximizing revenue through a nice user experience (In the end what matters is not the impression, but how good the ad integration drives revenues from your user base while preserving their experience of the app).


Find out how instant messaging app Quack! leveraged PubNative’s API to integrate seamlessly customized native ad units, resulting in a 4x overall ad revenue performance on average with eCPMs over $3 and click-through-rates above 5%.


Native advertising is going mobile, it’s no longer just about search engine ads and sponsored content. These days it’s social media in-feed ads and in-app advertising, across all verticals. We have already given some native ad integration examples in our previous blog posts about the building blocks that our developer and publisher clients can use to make native ads that seamlessly fit their app’s design. This goes for news, games, messaging and chat, music and, as our new mobile native advertising infographic states, to infinity and beyond. And performance follows: our internal data shows that native ads see two to five times more engagement than traditional banner ads. more

At their seasonal and much awaited and scrutinized Keynote conference, Apple has just confirmed the rumors: the new iPhone 6 will come in two screen sizes, both in 4.7 inches and 5.5 inches, which is considerably more than the iPhone 5S’s screen size of “only” 4 inches.

Now, what does this mean for mobile native advertising? more

Welcome to the second part of our native building blocks series, where we showcase the 25+ elements publishers can request via PubNative’s API and use as building blocks to create beautiful ads to seamlessly match the form and function of their apps. If you haven’t discovered the first 5 elements yet, click here!

We are now casting light on the next 5 elements. We’re eager to see how you will make use of them!  more