PubNative’s promise is simple: to enable mobile publishers to effectively and flexibly monetize their traffic through fully native integrations, while preserving or even enhancing their app’s user experience. One API. No SDK, no templates.
Over the two years that I spent at AppLift, most recently as Head of Product, my team and I strived to develop innovative, non-intrusive and user-friendly ad integrations to help media partners easily monetize their mobile traffic while preserving their user experience.
From this practical experience I came to develop a few firm beliefs:
In a few words, to be done right, mobile advertising has to be native.
In the past six to twelve months, the mobile advertising market has embraced native, and this is great news for publishers, advertisers and users alike.
However, and although it has gained in popularity, native advertising has a problem: there is a common misconception about its definition or what it entails.
From this realization came the backbone of PubNative’s vision: native advertising is not a format; it’s a framework.
Native means perfectly fitting the design, the form and the function of the app developers have strived so hard to code and design, something which can only be partially achieved through templates. Your app, your ads.
Our belief is that combining the extended customizability and flexibility of an API with advanced targeting functionalities, truly native advertising can be achieved and scaled.
Looking forward to helping you make the best of native advertising!
Co-Founder and Managing Director
PS: I will be attending the OpenX Summer Conference on Wednesday (July 9) and the App Promotion Summit on Thursday (July 10) in London, so don’t hesitate to get in touch!