Full transparency and control over publishers’ inventory
Blacklisting and whitelisting by category and campaign
Full control over your inventory
Following performance in real time
Full performance transparency
Cross-promo and direct deal management
Free of charge directly via Publisher Dashboard
eCPM optimization algorithm
Machine learning eCPM optimization algorithm analyzes the performance of the ads shown to display the highest-yielding offers.
Monitoring and optimization of ad delivery.
Advanced performance tracking: • analyzing different dimensions of data • breaking down reports • comparing across time periods • customizing the report view at any time
Advanced performance tracking
Programmatic Private Exchange
Mediates hundreds of RTB-enabled exchanges and ad networks. Gives accesss to 400+ demand partners including premium brands such as New York Times, Uber, King and Zynga.
RTB Exchange Compatibility
Fully supports the native specifications of the IAB’s OpenRTB v2.2+ Protocol. Provides access to RTB demand to efficiently fill native inventory.
The world’s first mobile native adaptor for all types of demand sources gives publishers access to demand from all mobile ad networks and demand-side platforms.
90%+ Global Fill Rates
Through PubNative Exchange, native adaptor and RTB compatibility, publishers benefit from global fill rates above 90%.
Demand Partners Working with Us
Experienced design team with a strong focus on performance
Data driven creative optimization and dynamic A/B testing
IAB & MMA defined native ad units and fully customizable native ads
Strategy & Planning
The best monetization strategy for individual goals of each publisher and app
Consultative approach and one-on-one support to ensure a smooth technical integration
Advanced performance tracking and reporting for optimization of ad delivery
“Partnering with PubNative has been great! PubNative provides way better fill rates compared to other companies we have worked with.”