Ad Optimization Engine

Serving the most relevant and best performing native ads via PubNative Exchange

REQUEST INVITE

Campaign Diversity and Granular Optimization



Ad Optimization Engine provides unified access to multiple demand sources and different ad formats. Through a single end-point, publishers can request multiple different elements for native, video and standard formats.

 

With 80+ advertising partners in PubNative Exchange, publishers can tailor diverse advertising campaigns to best suit each audience segment, maximizing advertising relevance and revenue.

adopteng

Real Time Cross-Format Optimization

adopteng_scaleddown

In addition to optimizing ad serving based on criteria such as eCPM, fill rate or user engagement, the Engine performs cross format optimization real time.

Evaluating the ad space available in each app, the Ad Optimization Engine serves the best performing format. Publishers only need to provide specifications of the space available – ad container.

iconpurplebw
By using PubNative's Ad Optimization Engine with unified access to multiple advertisers and different native ad formats, we're able to maximize advertising relevance and revenue that enhance our user segments.
HEAD OF ADVERTISING AT VIBER

Want to get unified access to multiple
demand sources and different ad formats?

REQUEST INVITE