Exchange bidding enables all programmatic buyers to compete within a real-time, unified auction eliminating the ad serving waterfall and allowing publishers to serve the most relevant campaigns to users.
Our solution allows buyers a First Look at the publishers’ inventory to allow for more precise, targeted buying, at scale.
See the publishers’ available inventory and only bid if it matches your desired audience
Access premium inventory that was previously only available via direct deals
Enables advertisers and agencies to access high-quality in-app supply and to more seamlessly compete with direct demand sources for higher ROI
Access more audiences and execute precise campaigns for your target demographics at a global scale