Combating Bad Ads with The Media Trust

Today, we are happy to announce our partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of our clients’ programmatic advertising. We hope the new partnership will complement our in-house vetting technology and provide our publishers with more advanced brand-safe solutions for their […]   READ MORE

What Can Adtech Learn from Health-Tech Startups?

We recently hosted the latest On Product meetup here in our Berlin HQ. Now one of the largest product management meetups in Berlin, the group offers a platform for product people across all industries to meet and share their insights from their daily work in product management. In the latest meetup, we were joined by […]   READ MORE

The Countdown Is On: GDPR FAQs Answered

So folks, it’s now less than two weeks to go until the GDPR comes into effect but a cloud of confusion still surrounds this major overhaul of data legislation, particularly for those of you based outside the EU. At this point, we’ll spare you the by now, repetitious details of what the GDPR is and […]   READ MORE

4 Things We Learned at Our First GMIC Beijing

Last month, some lucky members of our Berlin team attended the GMIC conference in Beijing. Now in its 10th year, over 52,000 attendees descended on the Chinese capital for what has become one of the most influential internet conferences in the world. In this post, we caught up with the team to hear more about […]   READ MORE

How to Optimize Conversion Matching With Cold Storage

The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […]   READ MORE

Fighting Ad Fraud

A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases with the likes of Uber and ESPN, Adland was shaken. But in the immediate months […]   READ MORE