4 Things We Learned at Our First GMIC Beijing

Last month, some lucky members of our Berlin team attended the GMIC conference in Beijing. Now in its 10th year, over 52,000 attendees descended on the Chinese capital for what has become one of the most influential internet conferences in the world. In this post, we caught up with the team to hear more about […]   READ MORE

How to Optimize Conversion Matching With Cold Storage

The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […]   READ MORE

Fighting Ad Fraud

A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases with the likes of Uber and ESPN, Adland was shaken. But in the immediate months […]   READ MORE

The Hot Seat: Can Blockchain Save AdTech?

Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely – the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business. It seems every day a new blockchain initiative is launched to tackle the efficiency issues […]   READ MORE

5 UX Friendly Tips to Monetize Your Messaging App

Messaging apps have been a hot topic lately since statistics emerged that showed how messaging apps have 20% more monthly active users than social networking apps and have become the primary method of communication for people globally. Snapchat, one of the messaging app industry’s greatest success stories seemed to have mastered their in-app UX and […]   READ MORE

The Hot Seat: Bringing Programmatic Inhouse

This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their programmatic efforts in-house has been listed as the most disruptive trend for the industry today. Driven by concerns over brand safety, […]   READ MORE