Our Top 10 Most Popular Blog Posts in 2019: A Review

As 2020 approaches, we are once again recapping our most popular blog posts of the year. In 2019, PubNative has gone through the news: In June we were acquired by one of the top investment firms in Germany Media and Games Invest plc. Then only recently, PubNative completed the acqui-hire of the development team of TVSMILES, a fellow pioneer in mobile native advertising. And of course, you were also able to find us at many industry conferences this year such as ChinaJoy and DMEXCO.

As you can see, 2019 has kept us busy. Now let us dive into the blog posts that received the highest attention in 2019:

10. Team Spotlight: Eros Garcia Ponte, Mobile Team

This was the first installment of our Team Spotlight series in which we introduced the people that comprise the PubNative family. First up we talked to Eros Garcia Ponte, Lead Mobile Developer, to get an insight into life working on the Mobile Team at PubNative.

Read the full Spotlight interview here.

9. Programmatic Advertising: From Waterfalling to HyBid

Next up, this blog post shone light on the evolution of header bidding, with a focus on PubNative’s hybrid technology HyBid which was designed solely for the mobile mobile in-app environment. If you want to learn more about the history of header bidding and the transition to bidding in today’s advertising marketplace, check out this blog post.

8. [Infographic] app-ads.txt Adoption: What Progress Has Been Made?

In this post, we created an infographic showing the progress of the adoption of app-ads.txt in 2019. We analysed top apps in the Google Play Store and App Store, as well as top apps traded on PubNative’s ad exchange. Find out which app category is in the lead when it comes to app.ads.txt integration. 

7. Leading Mobile SSP PubNative Acquired by Major Media and Gaming Investment Firm – MGI

In June, PubNative was acquired by one of the top investment firms in Germany Media and Games Invest plc. This is our CEO Ionut Ciobotaru’s comment on this big step:

“On a day-to-day basis, it is business as usual for our clients, however, we now have additional resources to accelerate our progress in becoming the top mobile monetization platform and programmatic ad exchange in the ecosystem. Our partnership with MGI and the gamigo Group will provide us with access to more international game publishers, which has always been on our roadmap and will allow us to expand to cross-sector verticals.”

Read more about the acquisition here.

6. Is 2019 the Year CTV Advertising Becomes More Than Just a Buzzword?

How do video ads work on Connected TV (CTV)? What challenges does CTV advertising face? We answered these questions and gave some background information on CTV advertising in the 6th most-read blog post of the year.

5. Programmatic in 2019: ads.txt for Mobile Apps

Your interest in ads.txt for mobile apps never ceased in 2019. When we posted about all of the things you needed to know about ads.txt and app-ads.txt, you were there to soak it all in.

Learn more about how app-ads-txt works and how it will support the battle against ad fraud.

4. CCPA: What Is ‘America’s GDPR’ & What Does It Mean for Digital Advertising?

Not a year goes by without mentioning new regulations regarding data privacy and data protection. The California Consumer Privacy Act (CCPA) is set to come into effect on January 1st, 2020, and contains many similarities to the EU regulation. If you want to find out how CCPA compares to GDPR, check out our blog post here.

3. Hyper-Casual Games: What Are the 3 Most Popular Ad Formats?

Welcome to the 3rd place of the most popular blog posts in 2019. You may have heard about casual, midcore and core games that have previously dominated app stores. Hyper-casual games grant the player quick rounds of fun with a potential to become highly addictive. These apps generate the majority of their revenue through ads. Which ad formats you should focus on when advertising in hyper-casual games can be explored here.

2. Mobile Advertising Landscape | 2019 Edition

Our 2019 edition of our Mobile Advertising Landscape was highly anticipated! An updated version for 2020 will be available early next year so stay tuned! Use it to keep up-to-date with the ever-changing ecosystem and find out who the top players are in the industry. From ad servers to exchanges, from bidding providers to publishers: In this blog post, you will find all of the major players of 2019 at a glance.

1. The Top Digital Advertising Events to Attend in 2019

Cue the drum roll: We supported you early on with an overview of the top industry events 2019 and you loved it! We gave you all the dates and the places to be this year. If you want to find out which conferences you missed out on or check off the ones you attended, head on over to our most popular blog post of the year. 

We hope you enjoyed the review of our most popular blog posts in 2019! Which one was your favorite? What topic would you like us to follow up on? Let us know by dropping us an email at marketing@pubnative.net.

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