Day: January 28, 2019

Programmatic in 2019: ads.txt for Mobile Apps

ads.txt Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which…

• Date: January 28, 2019
• Author: PubNative
• Category: General