Day: May 14, 2019

Programmatic Advertising: From Waterfalling to HyBid

Header bidding took the digital advertising world by storm when it became popular almost five years ago. Also known as pre-bidding, the programmatic technique enables publishers to offer their ad inventory to numerous exchanges simultaneously. This is done before calling…

• Date: May 14, 2019
• Author: PubNative
• Category: Monetization