Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019. (more…)
Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile-first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the…
Native advertising is a great way of promoting products, brands or community channels within a mobile game. (more…)
The mobile web is an underrated part of the mobile economy. Despite the fact that SmartInsights reckons that the mobile web only captures 11% of mobile usage (in comparison to apps capturing 89%), (more…)
Native Advertising & Programmatic Let’s face it: native advertising and programmatic buying don’t quite sound like they’d go well together. On the surface, their pairing appears to be a clash of qualitative vs. quantitative – of optimizing user experience vs.…
