Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019. READ MORE
Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic. READ MORE
Native advertising is a great way of promoting products, brands or community channels within a mobile game. READ MORE
The mobile web is an underrated part of the mobile economy. Despite the fact that SmartInsights reckons that the mobile web only captures 11% of mobile usage (in comparison to apps capturing 89%), READ MORE
Let’s face it: native advertising and programmatic buying don’t quite sound like they’d go well together. On the surface, their pairing appears to be a clash of qualitative vs. quantitative – of optimizing user experience vs. standardisation and scaling. READ MORE