As Media and Games Invest plc announced today, we are fortunate to be part of a sector that is capable of operating digitally and keeping its daily business running during the global pandemic COVID-19. Being part of the AdTech industry…
BERLIN, March 18, 2020 (ExchangeWire.com) - PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the advertising ecosystem by announcing the approval of its latest CMP to join IAB Europe’s…
What is it? Sellers.json is the companion to app-ads.txt, which we introduced last year. As we recall, app-ads.txt and ads.txt are .txt-files uploaded to the publishers’ domain, storing the names of the publisher’s authorized sellers. Sellers.json is the equivalent list…
In our partnership with Gazeus, our personalized assistance starting at the set-up and the continuous optimization support are key for leveraging their programmatic business. Learn how Brazil's largest social and casual game developer Gazeus profited from PubNative's easy-to-integrate solutions and…
This piece has been published on medium on February 13. At PubNative, we run an ad exchange. When you use a mobile application, (e.g., the TV Smiles app), or a website, and there is some form of advertising, it probably…
The following post is a guest piece by Udonis, a leading mobile marketing agency. Hyper-casual games have taken the mobile gaming market by storm. They are characterized by their simple gameplay, minimal design, and very few features. Hyper-casual games are…
