We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or Egg? Which Came First: Supply or Demand? Tricks on How to Never Mix […] READ MORE
Viber is an instant messaging and calling app with 664+ million unique users in more than 190 countries. As one of the most popular messaging apps in the world, Viber decided to support its global growth with innovative revenue streams. READ MORE
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. READ MORE
Betternet is a free VPN provider with more than 40 million users globally. Thanks to revenue generated through advertising, the company covers operational costs to fully focus on delivering the highest quality services to its free users. READ MORE
For the seventh installment of our Native Insights interview series, we spoke to StackAdapt about all things native. READ MORE
What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats: READ MORE
We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview. READ MORE
Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discuss our ad tech stack and how to scale this in the fast-moving advertising industry. READ MORE
Following Native Insights #4 in which we spoke to digital marketers Cyberclick, this time we are tackling the video ad space with Michelle Bommer from Coull. READ MORE
Here we are with the fourth interview from the Native Insights series. The series is all about bringing you ad tech, app and native advertising insights from around the world. READ MORE