We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or…
Viber is an instant messaging and calling app with 664+ million unique users in more than 190 countries. As one of the most popular messaging apps in the world, Viber decided to support its global growth with innovative revenue streams.…
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. (more…)
Mobile has transformed our shopping experiences and our expectations of the brands we love. Since consumers use retail mobile apps while shopping in-store, (more…)
In-feed advertising is one of the most effective forms of native advertising. Inserted seamlessly into the feed of an app, these adverts take on the appearance of regular posts and fit in naturally with the user experience – driving engagement…
For the seventh installment of our Native Insights interview series, we spoke to StackAdapt about all things native. (more…)
