Digital out-of-home (DOOH) has been part of the marketing mix for a few years already, but it has only increased in popularity with the rise of smart technology. In 2019, it made up approximately 29% of Germany’s out-of-home ad spend,…
BERLIN, May 18, 2020 (ExchangeWire.com) - As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing increased access to buyers. As strong advocates for transparency in the mobile advertising ecosystem,…
BERLIN, May 5, 2020 (ExchangeWire.com) - Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange,…
Very often brands still shy away from advertising in mobile games. One reason may be the assumption that the mobile gamer demographic is comprised entirely of teenage boys. Another may be the overwhelming depth of the mobile advertising economy that…
The global games industry is a rapidly evolving market with an estimated worth of $160 billion in revenues by the end of 2020. Nearly half of this revenue will be generated from mobile gaming, the fastest-growing sector. With this continuous…
Whether you are self-isolating or bound to staying at home during the COVID-19 pandemic, you’ll spend a lot of time with work and leisure in your own four walls. We have collected a list of apps that will make your…
