We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries!…
Viber is an instant messaging and calling app with 664+ million unique users in more than 190 countries. As one of the most popular messaging apps in the world, Viber decided to support its global growth with innovative revenue streams.…
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. (more…)
For the seventh installment of our Native Insights interview series, we spoke to StackAdapt about all things native. (more…)
[button to="#infographic" color="purple" target="_blank"]JUMP TO INFOGRAPHIC[/button] What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats:…
We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview. (more…)
