For the first time ever, app publishers have the data and insights to clearly map out their customers’ journey. We now know—or, at least have the capacity to know—exactly how our audience likes to be engaged at each touch point.…
Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers.…
What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats: (more…)
Native Insights #6 We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview. (more…)
Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discusses our ad tech stack and how to scale this in the fast-moving advertising industry. (more…)
Over the last few years, ad blockers have gained tremendous traction in the online world. (more…)
