The following post is a guest piece by Gummicube, a global leader in App Store Optimization. When thinking about expanding your reach and scaling up your in-app monetization, finding new growth opportunities is key. This can include expanding your app to…
BERLIN, July 28, 2020, ExchangeWire.com - PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the AdTech environment and can easily become the…
Originally published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is…
As Media and Games Invest plc announced today, we are fortunate to be part of a sector that is capable of operating digitally and keeping its daily business running during the global pandemic COVID-19. Being part of the AdTech industry…
What is it? Sellers.json is the companion to app-ads.txt, which we introduced last year. As we recall, app-ads.txt and ads.txt are .txt-files uploaded to the publishers’ domain, storing the names of the publisher’s authorized sellers. Sellers.json is the equivalent list…
As 2020 approaches, we are once again recapping our most popular blog posts of the year. In 2019, PubNative has gone through the news: In June we were acquired by one of the top investment firms in Germany Media and…
