Last year we saw a significant rise in the adoption of OTT (over-the-top) streaming by consumers worldwide, with over 70% of households in the US with a broadband connection availing of OTT services. The big three OTT providers (Netflix, Amazon…
The highly anticipated 2019 edition of our Mobile Advertising Landscape is now available! Keep up-to-date with the ever-changing ecosystem and find out who the top players are in the industry this year. Mobile ad spend is expected to reach over…
Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which companies…
As the year draws to a close, we look back over our most popular blog posts in 2018. From the GDPR countdown to our partnership with The Media Trust and Fraudlogix, along with our attendance at conferences such as GMIC…
Ou Est l'AdTech? Comparing the scene last year at Cannes Lions, where the Jetée Albert Edouard was dominated by the AdTech flotilla, you would be forgiven for thinking that an iceberg had sunk the usual brigade of floating gin palaces…
Today, we are happy to announce our partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of our clients' programmatic advertising. We hope the new partnership will complement…
