How to Optimize Conversion Matching With Cold Storage

The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […]   READ MORE

Fighting Ad Fraud

A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases with the likes of Uber and ESPN, Adland was shaken. But in the immediate months […]   READ MORE

The Hot Seat: Can Blockchain Save AdTech?

Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely – the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business. It seems every day a new blockchain initiative is launched to tackle the efficiency issues […]   READ MORE

Mobile Advertising Landscape | 2018 Edition

Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem.  As the mobile advertising landscape continues to change and new players enter the market, it only becomes more complex and difficult to decipher. Whether you’re new to the space or just brushing up on your knowledge, […]   READ MORE

Building Your Career at PubNative [Infographic]

PubNative team photograph

Since PubNative was founded in 2014, we’ve grown to a team of over 60 people across 4 global offices. In the grand scheme of things, we’re still small but we’re working on some complex challenges for some of the biggest names in mobile, which is why we we are always on the lookout for smart […]   READ MORE

Ways to Do Things: Golang Meetup 2018

Photograph from the Golang meetup in Berlin

Go is an open source programming language created at Google in 2009 by Robert Griesemer, Rob Pike and Ken Thompson. Designed to make programmers more productive, Go makes it easy to build simple, reliable, and efficient software. With a growing global community of users, various groups have been established around the world for Go users […]   READ MORE

Startup Safary x PubNative Tech Workshop

Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discuss our ad tech stack and how to scale this in the fast-moving advertising industry.   READ MORE