Black Labeling Advertising Platforms: The Latest Trend We’re very excited to announce PubNative’s new Software as a Service (SaaS) black label SSP which is a completely non-customizable programmatic solution not tailored to suit the requirements of publishers. It’s 2019 and…
Last year we saw a significant rise in the adoption of OTT (over-the-top) streaming by consumers worldwide, with over 70% of households in the US with a broadband connection availing of OTT services. The big three OTT providers (Netflix, Amazon…
It Has Returned!... The highly anticipated 2019 edition of our Mobile Advertising Landscape is now available! Keep up-to-date with the ever-changing ecosystem and find out who the top players are in the industry this year. Mobile ad spend is expected…
ads.txt Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which…
As the year draws to a close, we look back over our most popular blog posts in 2018. From the GDPR countdown to our partnership with The Media Trust and Fraudlogix, along with our attendance at conferences such as GMIC…
Ou Est l'AdTech? Comparing the scene last year at Cannes Lions, where the Jetée Albert Edouard was dominated by the AdTech flotilla, you would be forgiven for thinking that an iceberg had sunk the usual brigade of floating gin palaces…
