Originally published on Verve.com Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance advertising? Commencing with the launch of iOS 14 (likely in September…
Originally published on Verve.com In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can prepare for it, but in no way will…
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end…
What is Supply Path Optimization (SPO)? Over the years and ages of digital advertising, the process of trading inventory has become increasingly intricate and confusing for both demand and supply-side players. With the rise of ad fraud, black box reselling…
PubNative recently announced its partnership with Admix, an in-game monetization platform for VR and AR developers, to expand its offering to include ads within VR games. The global augmented/virtual reality market size is estimated to reach 18.8 BN USD in…
Jampp’s partnership with PubNative helps them to further drive incremental revenue for their customers across the entire app marketing cycle, from discovery to re-engagement. Learn how DSP Jampp scaled its reach by leveraging PubNative’s transparent traffic share and global inventory…
