Ou Est l’AdTech? Comparing the scene last year at Cannes Lions, where the Jetée Albert Edouard was dominated by the AdTech flotilla, you would be forgiven for thinking that an iceberg had sunk the usual brigade of floating gin palaces before the festival this year. An iceberg of sorts has been forming in the world […] READ MORE
Today, we are happy to announce our partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of our clients’ programmatic advertising. We hope the new partnership will complement our in-house vetting technology and provide our publishers with more advanced brand-safe solutions for their […] READ MORE
The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […] READ MORE
A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases with the likes of Uber and ESPN, Adland was shaken. But in the immediate months […] READ MORE
Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely – the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business. It seems every day a new blockchain initiative is launched to tackle the efficiency issues […] READ MORE
Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem. As the mobile advertising landscape continues to change and new players enter the market, it only becomes more complex and difficult to decipher. Whether you’re new to the space or just brushing up on your knowledge, […] READ MORE
Since PubNative was founded in 2014, we’ve grown to a team of over 60 people across 4 global offices. In the grand scheme of things, we’re still small but we’re working on some complex challenges for some of the biggest names in mobile, which is why we we are always on the lookout for smart […] READ MORE
Go is an open source programming language created at Google in 2009 by Robert Griesemer, Rob Pike and Ken Thompson. Designed to make programmers more productive, Go makes it easy to build simple, reliable, and efficient software. With a growing global community of users, various groups have been established around the world for Go users […] READ MORE
Lately, I have noticed that the publishers’ choice of the monetization solution is not always governed by the direct access to the highest advertising dollars. READ MORE
Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discuss our ad tech stack and how to scale this in the fast-moving advertising industry. READ MORE