Ou Est l'AdTech? Comparing the scene last year at Cannes Lions, where the Jetée Albert Edouard was dominated by the AdTech flotilla, you would be forgiven for thinking that an iceberg had sunk the usual brigade of floating gin palaces…
Today, we are happy to announce our partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of our clients' programmatic advertising. We hope the new partnership will complement…
The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the…
A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases…
Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely - the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business.…
*Updated October 2018 Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem. As the mobile advertising landscape continues to change and new players enter the market, it only becomes more…
