IAB’s final version of Authorized Sellers for Apps (app-ads.txt) was released in March and aims to increase transparency between buyers and sellers in the mobile advertising ecosystem. The project allows app publishers to declare who is authorized to sell their inventory and…
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. (more…)
What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats: (more…)
With close to 60% of digital ad buyers worldwide either running or planning to run mobile native ad campaigns, it is becoming increasingly clear that native is the future of advertising on mobile. (more…)
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. (more…)
