What Can Adtech Learn from Health-Tech Startups?

We recently hosted the latest On Product meetup here in our Berlin HQ. Now one of the largest product management meetups in Berlin, the group offers a platform for product people across all industries to meet and share their insights from their daily work in product management. In the latest meetup, we were joined by […]   READ MORE

The Countdown Is On: GDPR FAQs Answered

So folks, it’s now less than two weeks to go until the GDPR comes into effect but a cloud of confusion still surrounds this major overhaul of data legislation, particularly for those of you based outside the EU. At this point, we’ll spare you the by now, repetitious details of what the GDPR is and […]   READ MORE

4 Things We Learned at Our First GMIC Beijing

Last month, some lucky members of our Berlin team attended the GMIC conference in Beijing. Now in its 10th year, over 52,000 attendees descended on the Chinese capital for what has become one of the most influential internet conferences in the world. In this post, we caught up with the team to hear more about […]   READ MORE

How to Optimize Conversion Matching With Cold Storage

The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […]   READ MORE

eBook: Mobile Ad Tech for Newbies
Volume 1: DEMAND

Mobile ad tech for newbies demand side

We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or Egg? Which Came First: Supply or Demand? Tricks on How to Never Mix […]   READ MORE

Mobile Native Video Advertising: What You Need to Know

Mobile Native Video Advertising

Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019.   READ MORE

The Potential of Native in 2016, 3 Insights From Last Year

potential of native

Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic.   READ MORE