Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. READ MORE
Betternet is a free VPN provider with more than 40 million users globally. Thanks to revenue generated through advertising, the company covers operational costs to fully focus on delivering the highest quality services to its free users. READ MORE
Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019. READ MORE
Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic. READ MORE
Native advertising is proving itself to be one of the most effective, if not the best, way of engaging with consumers in an advertising context. READ MORE
A little over a year ago, native advertising was still relatively new to most marketers and the future of mobile native was unknown to many. READ MORE
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. READ MORE
Learn how Singapore-based Happy Labs managed to open up a new, non intrusive and genuinely native revenue channel for its casual simulation game Happy Mall Story, driving eCPMs up to $8, while enhancing its user experience. READ MORE
Find out how instant messaging app Quack! leveraged PubNative’s API to integrate seamlessly customized native ad units, resulting in a 4x overall ad revenue performance on average with eCPMs over $3 and click-through-rates above 5%. READ MORE
Today, although the vast majority out of the overall app revenue comes from in-app purchases, monetizing via virtual items remains extremely hard. READ MORE