We recently hosted the latest On Product meetup here in our Berlin HQ. Now one of the largest product management meetups in Berlin, the group offers a platform for product people across all industries to meet and share their insights from their daily work in product management. In the latest meetup, we were joined by […] READ MORE
So folks, it’s now less than two weeks to go until the GDPR comes into effect but a cloud of confusion still surrounds this major overhaul of data legislation, particularly for those of you based outside the EU. At this point, we’ll spare you the by now, repetitious details of what the GDPR is and […] READ MORE
Last month, some lucky members of our Berlin team attended the GMIC conference in Beijing. Now in its 10th year, over 52,000 attendees descended on the Chinese capital for what has become one of the most influential internet conferences in the world. In this post, we caught up with the team to hear more about […] READ MORE
The following post was written by Andrew Djoga. Andrew is a software engineer specialised in backend stack development and data processing, with experience in building scalable, fault tolerant distributed systems that deal with large data volumes. Millions of users across the globe, from different devices click on ads provided by us and install apps thereby generating […] READ MORE
We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or Egg? Which Came First: Supply or Demand? Tricks on How to Never Mix […] READ MORE
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. READ MORE
Betternet is a free VPN provider with more than 40 million users globally. Thanks to revenue generated through advertising, the company covers operational costs to fully focus on delivering the highest quality services to its free users. READ MORE
Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019. READ MORE
Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic. READ MORE
Native advertising is proving itself to be one of the most effective, if not the best, way of engaging with consumers in an advertising context. READ MORE