Fighting Ad Fraud

A series of reports published on the topic of ad fraud last year estimated that fraudulent traffic would cost the industry anything from $7.2 billion to $16.4 billion by the end of 2017. After a number of high-profile legal cases with the likes of Uber and ESPN, Adland was shaken. But in the immediate months […]   READ MORE

The Hot Seat: Can Blockchain Save AdTech?

Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely – the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business. It seems every day a new blockchain initiative is launched to tackle the efficiency issues […]   READ MORE

The Hot Seat: Bringing Programmatic Inhouse

This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their programmatic efforts in-house has been listed as the most disruptive trend for the industry today. Driven by concerns over brand safety, […]   READ MORE

Native Insights #6: Pretio Interactive Interview

Pretio Interactive Interview

We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview.   READ MORE

Native Insights #5: Coull Interview

Coull Interview

Following Native Insights #4 in which we spoke to digital marketers Cyberclick, this time we are tackling the video ad space with Michelle Bommer from Coull.   READ MORE

Native Insights #4: Cyberclick Interview

Cyberclick Interview

Here we are with the fourth interview from the Native Insights series. The series is all about bringing you ad tech, app and native advertising insights from around the world.   READ MORE

Native Insights #3: Apptentive Interview

Apptentive Interview

A warm welcome to the third instalment of our Native Insights series – an interview with Apptentive. In the Native Insights series we are speaking to some of the market’s most innovative companies to bring you groundbreaking insights on all things mobile, native advertising, app development and much more.   READ MORE

Native Insights #2: Buzinga Interview

Buzinga Interview

Welcome to the second instalment of our PubNative Interview Series. It’s been a while since our last interview but we’re coming back strong with lots of exciting insights from thought leaders in native advertising, app development and mobile ad tech space in the coming months.   READ MORE