PubNative at ChinaJoy 2019: Our Highlights from the Expo

The 17th ChinaJoy took place at the beginning of the month in Shanghai and some members from our Beijing and Berlin teams exhibited PubNative at the digital entertainment conference. ChinaJoy is becoming one of the top conferences in the gaming industry and we were delighted to meet with many existing and potential partners. Here are our top takeaways;

Plenty to See in B2C

The B2C exhibition area which housed animation, gaming, and cosplay entertainment once again was exciting to visit, with avid anime fans dressing up as their favorite characters. The Cosplay Carnival attracted many visitors and fans who entered the national competition for the best costumes in different categories. The B2C area also exhibited many major mobile phone and hardware manufacturers showcasing the latest products and technologies. Top Japanese gaming firm Nintendo exhibited for the first time at ChinaJoy, partnering with Tencent to display an impressive booth and announcing its plans to launch the Nintendo Switch in China.

Nintendo Switch at ChinaJoy
Source: Josh Ye/Abacus
ChinaJoy Cosplay Shanghai Gaming IndustryPerformance Still Very Much Alive in the Chinese Market

Within the B2B zone, many ad networks and DSP’s visiting our stand focused largely on performance advertising. Not only within China, but there were also plenty of Indian performance networks attending ChinaJoy this year looking for CPI offers. It was also interesting to see numerous publishers transitioning into the gaming industry who had previously developed tool/utility apps. 

It was evident that many companies who attended ChinaJoy this year were searching more openly for international partnerships. Popular French gaming publisher Voodoo also made its debut at the digital entertainment expo, with multiple developers hoping to establish working relationships with them. 

PubNative booth ChinaJoy2019

5G Continues to Dominate with Cloud Gaming 

5G has been the hot topic of the last few major tech and mobile conferences and ChinaJoy was no different. The potential of 5G cloud gaming is huge as developers will no longer need to create games for specific operating systems and players can benefit from faster speeds while gaming with reduced latency. 

With China being the “world’s largest game market”, technology companies and phone manufacturers are teaming up, with Huawei and NetEase partnering recently to create a cloud-based gaming platform that will be powered by 5G. Tencent also released its cloud gaming solution on WeGame, a social community app for gamers in China. 

ChinaJoy hit a record number of attendees this year, with more than 364,700 visitors, which is over 10,000 up from 2018. The PubNative team was delighted to be part of the China Digital Entertainment Expo & Conference and it was great to catch up with our industry peers. 

Let us know your highlights from the show! Check out our other posts or drop us an email to to get in touch.

PubNative booth ChinaJoy 2019

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