Mobile ad tech for newbies demand side

eBook: Mobile Ad Tech for Newbies Volume 1: DEMAND

We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 focuses on the Demand-side of mobile ad tech.

In this eBook you will discover:

  • Mobile Ad Tech – No More Mysteries!
  • Chicken or Egg? Which Came First: Supply or Demand?
  • Tricks on How to Never Mix the Two: Supply vs. Demand
  • Major Demand Players You Need to Know!
  • The Magic Word “PROGRAMMATIC” Explained
  • Basic Calculations with Examples You Can’t Forget!



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