Mobile Advertising Landscape | 2018 Edition
Mobile Advertising Landscape
*Updated October 2018
Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem.
As the landscape continues to change and new players enter the market, it only becomes more complex and difficult to decipher. Whether you’re new to the space or just brushing up on your knowledge, we hope this resource will help to guide you through this growing ecosystem.
We divided the landscape into several categories:
•Exchanges and SSPs
•DMPs and Attribution Providers