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The Mobile Native Advertising Landscape. 2017 Edition

Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.

We divided the mobile native advertising landscape in to several categories:

•The largest publishers offering native inventory
•The programmatic players: RTB-enabled DSPs, exchanges and SSPs
•The ad serving technology for publishers
•The networks: both mobile-focused and cross-platform
•The social players: social platforms and PMDs
•The search engines

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