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The Mobile Native Advertising Landscape. 2017 Edition

Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. While this booming industry is ever-changing and evolving, we look at the current landscape to present the main players enabling native advertising on mobile today, all along the value chain from advertisers to users.

Mobile Native Advertising Landscape

We divided the landscape into several categories:

•Largest publishers offering native inventory
•Programmatic players: RTB-enabled DSPs, exchanges, and SSPs
•Ad serving technology for publishers
•Networks: both mobile-focused and cross-platform
•Social players: social platforms and PMDs
•Search engines