Betternet is a free VPN provider with more than 40 million users globally. Thanks to revenue generated through advertising, the company covers operational costs to fully focus on delivering the highest quality services to its free users.
Always putting the user experience first, Betternet also does not compromise on advertising quality. However, getting enough quality demand – with satisfactory results and smooth user experience – turned out to be a challenge.
As part of its monetization efforts, Betternet started reallocating dollars from traditional in-app display to native placements mediated via PubNative. With mobile native mediation solution the company was able to significantly increase advertising revenue, keeping users happy.