When it comes to choosing a solution to monetize your app with advertising, chances are you’ll consider turnkey monetization solutions offering pre-defined ad format templates. (more…)
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. (more…)
Learn how Singapore-based Happy Labs managed to open up a new, non intrusive and genuinely native revenue channel for its casual simulation game Happy Mall Story, driving eCPMs up to $8, while enhancing its user experience. [button to="/wp-content/uploads/2014/09/HappyMallCaseStudy_A4.pdf" color="purple" target="_blank"]READ…
Effective Cost Per Mille (eCPM) is currently the most widespread metric used within the mobile advertising ecosystem for publishers to measure the performance of their ads. (more…)
Find out how instant messaging app Quack! leveraged PubNative’s API to integrate seamlessly customized native ad units, resulting in a 4x overall ad revenue performance on average with eCPMs over $3 and click-through-rates above 5%. [button to="/wp-content/uploads/2014/12/QuackCaseStudy_A4_web.pdf" color="purple" target="_blank"]READ NOW[/button]
With native advertising on mobile, publishers can effectively benefit from app monetization while preserving and even enhancing their user experience. (more…)
