What Tasty’s Square Video Means for Brand Advertising
Tasty posts short, mouthwatering video recipes that have captured the attention of users and advertisers across the world. READ MORE
Native Insights #7: StackAdapt Interview
For the seventh installment of our Native Insights interview series, we spoke to StackAdapt about all things native. READ MORE
Why Contextually-Relevant Messages Matter in In-App Advertising
For the first time ever, app publishers have the data and insights to clearly map out their customers’ journey. We now know—or, at least have the capacity to know—exactly how our audience likes to be engaged at each touch point. With this knowledge, we can break past the screen and bridge the gap between the […] READ MORE
Is the IAB’s Plan to Solve Ad Blocking Enough for Mobile?
Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers. READ MORE
The What, Where and Why of Mobile Native Advertising [INFOGRAPHIC]
What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats: READ MORE
Native Insights #6: Pretio Interactive Interview
We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview. READ MORE
Startup Safary x PubNative Tech Workshop
Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discuss our ad tech stack and how to scale this in the fast-moving advertising industry. READ MORE
Why Mobile Native Offers an Adblock Solution
Over the last few years, ad blockers have gained tremendous traction in the online world. READ MORE
Why Publishers Should Care About Ad Quality
Mobile advertising is a rapidly growing industry. With eMarketer tipping mobile ad spend to exceed $100 billion in 2016, the industry is clearly supporting publishers worldwide. READ MORE
Native Insights #5: Coull Interview
Following Native Insights #4 in which we spoke to digital marketers Cyberclick, this time we are tackling the video ad space with Michelle Bommer from Coull. READ MORE