Why Contextually-Relevant Messages Matter in In-App Advertising

contextually-relevant messages

For the first time ever, app publishers have the data and insights to clearly map out their customers’ journey. We now know—or, at least have the capacity to know—exactly how our audience likes to be engaged at each touch point. With this knowledge, we can break past the screen and bridge the gap between the […]   READ MORE

Is the IAB’s Plan to Solve Ad Blocking Enough for Mobile?

mobile ad blocking - DEAL and LEAN

Mobile ad blocking is increasing. Users have become frustrated with invasive adverts, and are turning to ad blockers to streamline their browsing experience. Removing ads and speeding up loading times is great for users, but problematic for advertisers and publishers.   READ MORE

Native Insights #6: Pretio Interactive Interview

Pretio Interactive Interview

We’re back once again with another interview from the Native Insights series. In this instalment we discuss the importance of advertising at the right moment in our Pretio Interactive interview.   READ MORE

Startup Safary x PubNative Tech Workshop

Director of Engineering, Amir Friedman, and Lead Software Engineer, Kostiantyn Stepaniuk, discuss our ad tech stack and how to scale this in the fast-moving advertising industry.   READ MORE

Why Publishers Should Care About Ad Quality

Ad Quality

Mobile advertising is a rapidly growing industry. With eMarketer tipping mobile ad spend to exceed $100 billion in 2016, the industry is clearly supporting publishers worldwide.   READ MORE

Native Insights #5: Coull Interview

Coull Interview

Following Native Insights #4 in which we spoke to digital marketers Cyberclick, this time we are tackling the video ad space with Michelle Bommer from Coull.   READ MORE