Header bidding took the digital advertising world by storm when it became popular almost five years ago. Also known as pre-bidding, the programmatic technique enables publishers to offer their ad inventory to numerous exchanges simultaneously. This is done before calling…
Our next Team Spotlight series features Iris Zou, Country Lead China from our Beijing Team. We caught up with Iris when she was visiting our Berlin office to ask her a few questions about working at PubNative and what she…
The days are getting longer and the weather is starting to get warmer so it’s that time of the year when we start planning our summer trips! For some, traveling is a relaxing and effortless experience. For others, it can…
GDPR: What Changes Did the EU Regulation Implement? 2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control…
Next up in our Team Spotlight series is Alex Egurnov, Senior Software Engineer from the Backend Team. We got together with Alex to find out what he enjoys about working at PubNative, to learn more about the role of the…
The Emergence of Hyper-Casual Games You may have heard about casual, midcore and core games which have previously dominated app stores, and if you haven’t, don’t worry - they simply refer to games which are labeled according to their difficulty…
![[Infographic] app-ads.txt Adoption: What Progress Has Been Made?](https://pubnative.net/wp-content/uploads/2019/08/PubNative-Blog-02-110x80.png)
