The Evolution of Native Advertising Native advertising has arguably been around in some shape or form for over 100 years, but it is only in the last decade that it became known as a ‘phenomenon’ in the digital advertising sphere.…
The dust has settled after MWC Barcelona and today we’re taking a look back at the largest mobile event worldwide and the biggest trends that emerged at the conference this year. Over 109,000 people attended MWC from nearly 200 different countries…
Tomorrow, March 8th, we celebrate International Women’s Day; a day which promotes gender equality, drives initiatives to support women globally and celebrates the achievements of women in all walks of life. The campaign theme for IWD 2019 is #BalanceforBetter and…
Last year we saw a significant rise in the adoption of OTT (over-the-top) streaming by consumers worldwide, with over 70% of households in the US with a broadband connection availing of OTT services. The big three OTT providers (Netflix, Amazon…
The highly anticipated 2019 edition of our Mobile Advertising Landscape is now available! Keep up-to-date with the ever-changing ecosystem and find out who the top players are in the industry this year. Mobile ad spend is expected to reach over…
Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which companies…
