Originally published on Verve.com Update as of Feb 8, 2021: Apple’s AppTrackingTransparency (ATT) framework is expected to go live and be enforced in the upcoming public release of iOS 14 in March. The official launch date of Apple’s iOS 14 update…
BERLIN, July 28, 2020, ExchangeWire.com - PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the AdTech environment and can easily become the…
Originally published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is…
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end…
From 2014 to 2020 This month we’re celebrating six years of PubNative by taking a look at how much we’ve grown and evolved since we were founded back in July 2014. From starting out as a small team of mobile…
What is Supply Path Optimization (SPO)? Over the years and ages of digital advertising, the process of trading inventory has become increasingly intricate and confusing for both demand and supply-side players. With the rise of ad fraud, black box reselling…
