Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem. As the mobile advertising landscape continues to change and new players enter the market, it only becomes more complex and difficult to decipher. Whether you’re new to the space or just brushing up on your knowledge, […] READ MORE
Since PubNative was founded in 2014, we’ve grown to a team of over 60 people across 4 global offices. In the grand scheme of things, we’re still small but we’re working on some complex challenges for some of the biggest names in mobile, which is why we we are always on the lookout for smart […] READ MORE
Go is an open source programming language created at Google in 2009 by Robert Griesemer, Rob Pike and Ken Thompson. Designed to make programmers more productive, Go makes it easy to build simple, reliable, and efficient software. With a growing global community of users, various groups have been established around the world for Go users […] READ MORE
We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or Egg? Which Came First: Supply or Demand? Tricks on How to Never Mix […] READ MORE
Lately, I have noticed that the publishers’ choice of the monetization solution is not always governed by the direct access to the highest advertising dollars. READ MORE
Viber is an instant messaging and calling app with 664+ million unique users in more than 190 countries. As one of the most popular messaging apps in the world, Viber decided to support its global growth with innovative revenue streams. READ MORE
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. READ MORE
The basic economic models of supply and demand suggest that the mobile advertising market has been in a steady equilibrium in 2016. READ MORE
Mobile has transformed our shopping experiences, and our expectations of the brands we love. Since consumers use retail mobile apps while shopping in-store, READ MORE
Betternet is a free VPN provider with more than 40 million users globally. Thanks to revenue generated through advertising, the company covers operational costs to fully focus on delivering the highest quality services to its free users. READ MORE