IAB’s final version of Authorized Sellers for Apps (app-ads.txt) was released in March and aims to increase transparency between buyers and sellers in the mobile advertising ecosystem. The project allows app publishers to declare who is authorized to sell their inventory and…
PubNative's Head of Programmatic Supply Iva Parvanova from our Supply Team is next to feature on our Team Spotlight series. Iva tells us a little bit about life at PubNative and gives us an insight into what she gets up…
Our Team Spotlight series continues with Katharina Schmähl, HR Manager and Payroll Accountant from the HR Team at PubNative. Katharina fills us in on her journey at the company and the proudest moments achieved with her colleagues. Can you describe…
BERLIN, June 14, 2019 (Newswire.com) - Mobile monetization platform PubNative GmbH announced that it has been acquired by one of the top investment firms in Germany, Media and Games Invest plc (formerly Blockescence plc), in order to further develop and enhance its mobile publishing…
We previously wrote about the introduction of app-ads.txt back when it was in beta version and predicted its success following on from its highly adopted web counterpart. Already initiatives against the fight against ad fraud are triumphing, with cybersecurity company…
Header bidding took the digital advertising world by storm when it became popular almost five years ago. Also known as pre-bidding, the programmatic technique enables publishers to offer their ad inventory to numerous exchanges simultaneously. This is done before calling…
