Blockchain has been heralded by the media as the saviour of the entire AdTech ecosystem and even more extremely – the world, after being likened to the internet for its potential to revolutionize the way people communicate and do business. It seems every day a new blockchain initiative is launched to tackle the efficiency issues […] READ MORE
Messaging apps have been a hot topic lately since statistics emerged that showed how messaging apps have 20% more monthly active users than social networking apps and have become the primary method of communication for people globally. Snapchat, one of the messaging app industry’s greatest success stories seemed to have mastered their in-app UX and […] READ MORE
This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their programmatic efforts in-house has been listed as the most disruptive trend for the industry today. Driven by concerns over brand safety, […] READ MORE
Back by popular demand, we have updated the Mobile Advertising Landscape with a more up-to-date view of this ever-evolving ecosystem. As the mobile advertising landscape continues to change and new players enter the market, it only becomes more complex and difficult to decipher. Whether you’re new to the space or just brushing up on your knowledge, […] READ MORE
Since PubNative was founded in 2014, we’ve grown to a team of over 60 people across 4 global offices. In the grand scheme of things, we’re still small but we’re working on some complex challenges for some of the biggest names in mobile, which is why we we are always on the lookout for smart […] READ MORE
Go is an open source programming language created at Google in 2009 by Robert Griesemer, Rob Pike and Ken Thompson. Designed to make programmers more productive, Go makes it easy to build simple, reliable, and efficient software. With a growing global community of users, various groups have been established around the world for Go users […] READ MORE
We are excited to share with you our brand new eBook: Mobile Ad Tech for Newbies. Volume 1 which focuses on the Demand-side of mobile ad tech. In this eBook you will discover: Mobile Ad Tech – No More Mysteries! Chicken or Egg? Which Came First: Supply or Demand? Tricks on How to Never Mix […] READ MORE
Lately, I have noticed that the publishers’ choice of the monetization solution is not always governed by the direct access to the highest advertising dollars. READ MORE
Viber is an instant messaging and calling app with 664+ million unique users in more than 190 countries. As one of the most popular messaging apps in the world, Viber decided to support its global growth with innovative revenue streams. READ MORE
Majority of marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020. READ MORE