BERLIN, May 5, 2020 (ExchangeWire.com) - Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange,…
Very often brands still shy away from advertising in mobile games. One reason may be the assumption that the mobile gamer demographic is comprised entirely of teenage boys. Another may be the overwhelming depth of the mobile advertising economy that…
The global games industry is a rapidly evolving market with an estimated worth of $160 billion in revenues by the end of 2020. Nearly half of this revenue will be generated from mobile gaming, the fastest-growing sector. With this continuous…
Whether you are self-isolating or bound to staying at home during the COVID-19 pandemic, you’ll spend a lot of time with work and leisure in your own four walls. We have collected a list of apps that will make your…
BERLIN, April 14, 2020 (ExchangeWire.com) - Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past…
BERLIN, April 8, 2020 (ExchangeWire.com) - PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast. The advanced product allows in-app ads to be streamed to a TV screen and…
