Native Insights #4: Cyberclick Interview

Cyberclick Interview

Here we are with the fourth interview from the Native Insights series. The series is all about bringing you ad tech, app and native advertising insights from around the world.   READ MORE

Native Insights #3: Apptentive Interview

Apptentive Interview

A warm welcome to the third instalment of our Native Insights series – an interview with Apptentive. In the Native Insights series we are speaking to some of the market’s most innovative companies to bring you groundbreaking insights on all things mobile, native advertising, app development and much more.   READ MORE

Mobile Native Video Advertising: What You Need to Know

Mobile Native Video Advertising

Native mobile video advertising looks set to take off based on the upward trend in mobile video ads. eMarketer report that US mobile video advertising spend grew 80.6% last year and will reach nearly $7bn by 2019.   READ MORE

Native Insights #2: Buzinga Interview

Buzinga Interview

Welcome to the second instalment of our PubNative Interview Series. It’s been a while since our last interview but we’re coming back strong with lots of exciting insights from thought leaders in native advertising, app development and mobile ad tech space in the coming months.   READ MORE

How Our MySQL Driver Boosted Ad Server Performance

Ad server performance

Mobile advertising is a fast moving industry. Driven to new levels by the growth of programmatic, performance and advertising tech, advertisers now serve thousands of adverts every second of every day to users across the world.   READ MORE

In Feed Native Advertising: Best Practice for Publishers

In Feed Native Advertising

In Feed native advertising is the best known native ad format. They are ads inserted into the newsfeeds and timelines (in feed social), product listings (in feed commerce) or content boards (in feed content) of prominent apps.   READ MORE

4 Trends That Will Shape Mobile Native Advertising in 2016

mobile native advertising in 2016

It’s was another busy year for mobile native advertising in 2015, as you may have already seen in our piece on the four stories that influenced the mobile native advertising space last year. But as anyone will tell you, being one step ahead of the competition is essential to success.   READ MORE

The Potential of Native in 2016, 3 Insights From Last Year

potential of native

Mobile used to be a distinct category that marketers would consider alone. But with the mass proliferation of smartphones, Facebook’s mobile first approach and the likes of Apple Pay taking mobile functionality into the real world, mobile is fast becoming the centre of everything electronic.   READ MORE