PubNative MGI

Leading Mobile SSP PubNative Acquired by Major Media and Gaming Investment Firm – MGI

​​​​​​​​​​​​​​​​Mobile monetization platform PubNative GmbH announced that it has been acquired by one of the top investment firms in Germany, Media and Games Invest plc (formerly Blockescence plc), in order to further develop and enhance its mobile publishing properties.

Media and Games Invest plc (MGI) is the holding company of a.o. Hamburg-based gamigo AG, a leading video game publisher aiming to expand into the mobile ecosystem on an international level.​

The successful acquisition will accelerate PubNative’s growth and open up new opportunities for expansion in the EMEA, U.S., and APAC regions. Additionally, the mobile SSP and ad exchange will gain access to more international gaming inventory and grow its publisher base. The gamigo Group and PubNative share a common vision to satisfy the needs of publishers by maximizing revenue potential, and the acquisition will allow gamigo to strengthen the Group’s mobile strategy and overall international media presence. The aim of PubNative will also be the establishment of regional partnerships for media buy-ins for external media clients and gamigo internally.

gamigo AG is a German-based publisher, founded in 2000, which publishes free-to-play online and mobile games in Europe and North America and is majority controlled by MGI, which is a publicly listed company.

PubNative GmbH is one of the few independent mobile SSP and ad exchanges. Since it was founded in 2014, PubNative has made great headway in the mobile advertising industry, first focusing solely on native advertising to building its own multi-format optimization engine and mobile header bidding solutions for app developers to enhance their revenues.

What does this acquisition mean for PubNative?

“On a day-to-day basis, it is business as usual for our clients, however, we now have additional resources to accelerate our progress in becoming the top mobile monetization platform and programmatic ad exchange in the ecosystem. Our partnership with MGI and the gamigo Group will provide us with access to more international game publishers, which has always been on our roadmap and will allow us to expand to cross-sector verticals.”
– Ionut Ciobotaru, CEO of PubNative

“With [this acquisition], we are continuing our successful M&A-based consolidation strategy and expanding our offering, as well as revenues. In doing so, we are specifically complementing our service and product portfolio in the media sector and, thus, expect substantial synergies for the gaming sector.”​​
– Remco Westermann, CEO of MGI

ABOUT PUBNATIVE
PubNative (https://pubnative.net) is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through flexible ad units. With its proprietary cross-format optimization technology and mobile header bidding solution, PubNative enables mobile publishers to maximize their programmatic advertising revenue. The company is headquartered in Berlin, with a satellite office in Beijing.

ABOUT MEDIA AND GAMES INVEST PLC (FORMERLY BLOCKESCENCE PLC)
Media and Games Invest (media-and-games-invest.com) is a listed strategic investment holding acquiring key market participants in sectors media and gaming sectors, creating value by additional bolt-on acquisitions, restructuring and integrating, as well as investing in growth and competitive advantages of its portfolio companies.

ABOUT GAMIGO GROUP
Since its foundation in 2000, gamigo has developed into one of the leading publishers of online and mobile games in Europe and North America. The gamigo Group grows via organic growth, as well as through acquisitions, and has made over 20 acquisitions since 2013, including games, media and technology companies, as well as individual game assets. Visit https://corporate.gamigo.com for more information.

Press Release: Newswire.com
Original Source: Leading Mobile SSP PubNative Acquired by Major Media and Gaming Investment Firm – MGI

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