PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end…
As the first weeks of quarantine in Europe and social-distancing around the globe have passed, we take a look at the reactions of the AdTech industry and the impact on mobile advertising of COVID-19 that we at PubNative have been…
Ou Est l'AdTech? Comparing the scene last year at Cannes Lions, where the Jetée Albert Edouard was dominated by the AdTech flotilla, you would be forgiven for thinking that an iceberg had sunk the usual brigade of floating gin palaces…
So folks, it’s now less than two weeks to go until the GDPR comes into effect but a cloud of confusion still surrounds this major overhaul of data legislation, particularly for those of you based outside the EU. At this…
Optimize Conversion Matching The following post was written by Andrew Djoga. Andrew is a software engineer specialized in backend stack development and data processing, with experience in building scalable, fault-tolerant distributed systems that deal with large data volumes. Millions of users…
