3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising
Effective Cost Per Mille (eCPM) Effective Cost Per Mille (eCPM) is currently the most widespread metric used within the mobile advertising ecosystem for publishers to measure the performance of their ads. (more…)
- Date: September 17, 2014
- Author: PubNative
- Category: Monetization, Native Advertising
