Originally published on Verve.com Calculate How iOS 14 Will Impact Your Ad Revenue Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for a while now…
Originally published on Verve.com Be Prepared With These iOS 14 Resources With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an avalanche of new tools, terminology and technical alternatives. From SKAdNetwork, to…
Originally published on Verve.com Improve Opt-In Rates in iOS 14 This autumn, what is probably to be mid to end of September, Apple is launching its iOS 14 update with new privacy regulations shaking up the mobile advertising ecosystem. There have…
Originally published on Verve.com Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance advertising? Commencing with the launch of iOS 14 (likely in September…
Originally published on Verve.com In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can prepare for it, but in no way will…
Originally published on Verve.com The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what will be…
