Mobile advertising is a rapidly growing industry. With eMarketer tipping mobile ad spend to exceed $100 billion in 2016, the industry is clearly supporting publishers worldwide. (more…)
Native advertising is proving itself to be one of the most effective, if not the best, way of engaging with consumers in an advertising context. There are a number of reasons why mobile native beats desktop native advertising; (more…)
A little over a year ago, native advertising was still relatively new to most marketers and the future of mobile native was unknown to many. (more…)
When the term native advertising appears in the media, you can be almost certain that it refers to either a) in-feed ads in social media channels like Facebook and Twitter, or b) sponsored content and advertorials in news publications. (more…)
With close to 60% of digital ad buyers worldwide either running or planning to run mobile native ad campaigns, it is becoming increasingly clear that native is the future of advertising on mobile. (more…)
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. (more…)
