When the term native advertising appears in the media, you can be almost certain that it refers to either a) in-feed ads in social media channels like Facebook and Twitter, or b) sponsored content and advertorials in news publications. (more…)
With close to 60% of digital ad buyers worldwide either running or planning to run mobile native ad campaigns, it is becoming increasingly clear that native is the future of advertising on mobile. (more…)
Native advertising on mobile is the next frontier in mobile monetization: it enables publishers to open up a new and effective revenue channel, while preserving and sometimes even enhancing the user experience of their app or mobile website. (more…)
Mobile Native Advertising With native advertising on mobile, publishers can effectively benefit from app monetization while preserving and even enhancing their user experience. (more…)
A couple of weeks ago, I wrote a guest column on HasOffers’ (by Tune) blog titled: “The Issue With Native Advertising on Mobile: It’s a Framework, Not a Format”. (more…)
