What: Mobile native advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience, and includes, among others, the following formats: (more…)
Welcome to the second installment of our PubNative Interview Series. It’s been a while since our last interview but we’re coming back strong with lots of exciting insights from thought leaders in native advertising, app development and mobile ad tech…
In Feed native advertising is the best known native ad format. They are ads inserted into the newsfeeds and timelines (in feed social), product listings (in feed commerce) or content boards (in feed content) of prominent apps. (more…)
Demographic Data Data makes the digital advertising world go ‘round, and increasing numbers of marketers are turning to user demographic data to target their ad campaigns. (more…)
Instagram native ads, after a lengthy trial period, opened up for global access at the beginning of September. And the signs are that the photo driven native advertising it offers is likely to deliver a strong return for mobile marketers.…
The mobile web is an underrated part of the mobile economy. Despite the fact that SmartInsights reckons that the mobile web only captures 11% of mobile usage (in comparison to apps capturing 89%), (more…)
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