PubMatic’s knowledge sharing event PubAcademy took place in Berlin last week for the first time and we were thrilled to be part of it. Our VP Programmatic Eka Rabe participated in a panel discussion with Jonas Wedemeyer, Technical Senior Account…
Black Labeling Advertising Platforms: The Latest Trend We’re very excited to announce PubNative’s new Software as a Service (SaaS) black label SSP which is a completely non-customizable programmatic solution not tailored to suit the requirements of publishers. It’s 2019 and…
Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which companies…
This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their programmatic efforts in-house has been listed…
