Programmatic Archives -

Programmatic in 2019: Ads.txt for Mobile Apps

Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which companies…

Date: January 28, 2019
Author: PubNative
Category: General

The Hot Seat: Bringing Programmatic Inhouse

This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their programmatic efforts in-house has been listed…

Date: February 20, 2018
Author: PubNative
Category: Interview Series

Tag: Programmatic

Programmatic in 2019: Ads.txt for Mobile Apps

The Hot Seat: Bringing Programmatic Inhouse

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