Header bidding took the digital advertising world by storm when it became popular almost five years ago. Also known as pre-bidding, the programmatic technique enables publishers to offer their ad inventory to numerous exchanges simultaneously. This is done before calling…
PubMatic’s knowledge sharing event PubAcademy took place in Berlin last week for the first time and we were thrilled to be part of it. Our VP Programmatic Eka Rabe participated in a panel discussion with Jonas Wedemeyer, Technical Senior Account…
Black Labeling Advertising Platforms: The Latest Trend We’re very excited to announce PubNative’s new Software as a Service (SaaS) black label SSP which is a completely non-customizable programmatic solution not tailored to suit the requirements of publishers. It’s 2019 and…
ads.txt Back in May 2017, the Interactive Advertising Bureau Tech Lab (IAB) released a solution for ad buyers to prevent unauthorized selling of publisher’s inventory in the form of a tool called ads.txt. The method allows publishers to state which…
The Hot Seat: Bringing Programmatic Inhouse This post is the first in a series of interviews with Ad-Tech professionals and mobile enthusiasts. In just about every adtech trend report published in the last two years, advertisers and agencies bringing their…
Native Advertising & Programmatic Let’s face it: native advertising and programmatic buying don’t quite sound like they’d go well together. On the surface, their pairing appears to be a clash of qualitative vs. quantitative – of optimizing user experience vs.…
