Woman Phone App Coronavirus Lockdown

Top Apps for Life After Lockdown

We recently published an article on the top apps to use while in quarantine, with many of us adjusting to working from home or self-isolating during the global pandemic. COVID-19 is nowhere near over, but as the world adjusts to life after lockdown, it’s always good to have a helping hand – or in this case – a helping app. 

Mind Your Mental Health 

Mindfulness and meditation apps have seen an increase during the global pandemic, with Calm and Headspace in the lead with the highest number of downloads within the health and wellness app categories in April 2020. Calm, in particular, offers guided meditations, sleep stories, relaxing music and breathing programs for users and is available for Android and iOS devices. Lockdown has been and continues to be a stressful and worrying time for many, but also coming out of lockdown and readjusting to society can be equally as overwhelming. It is likely that these mediation and mindfulness apps will see continued growth as people adjust to a post-lockdown environment. 

Calm App Screenshots
Calm App

Improve Your Work from Home Setup

Some companies are starting to return to the office where possible, however, many larger companies have announced that they’re updating their policies to allow working from home as a more permanent arrangement. Twitter, Facebook, Shopify, and UpWork are among some of the companies leading the change, so many employees are looking for more ways to improve their home office space. If you’re missing the social connection to your work colleagues, try the Donut app, which can be integrated to Slack and introduces coworkers via direct messages, encouraging remote meetings. Grab a coffee (or a doughnut) and get to know your teammates that you may not interact with on a regular basis. 

Many people are finding it difficult to ‘switch off’ from working while at home with some finding it difficult to sleep also due to the worries of the pandemic. TMSOFT’s White Noise Lite app is helping to reduce stress and encourage relaxation with multiple ambient sounds to improve sleep and block distractions. The app can also be used during the day while working as background noise to improve focus and concentration. 

White Noise Lite Desktop App
TMSOFT’s White Noise Lite App

Stay Social While Distancing

Although many countries are witnessing restrictions becoming more relaxed as the weeks go on, safety measures are still in place to prevent the spread of COVID-19. ‘Social distancing’ is a term we’re all too familiar with at this stage but it’s important that the ‘social’ element is not forgotten. Many users have been flocking to different communication and social apps to stay in touch with friends and family during the pandemic, with apps like TikTok, HouseParty and Likee soaring in the app charts.   

BIGO’s Likee app, a TikTok rival that has seen great success recently, allows users to create and edit short videos with AI and AR technologies, making video streaming a hugely immersive environment. You can use special effects and features to transform your videos and also meet new friends by enabling the location feature to connect with other video creators in your city. PubNative recently teamed up with BIGO to monetize its Likee and imo apps in multiple markets globally, check out the case study here.

BIGO Likee app
BIGO’s Likee App

Prevent the Spread of COVID-19  

South Korea was ahead of the game in flattening the curve back in March and is now also “leading the way in its response to the virus” with the introduction of thermal scanners and tracking apps. People traveling from abroad are required to download a smartphone app to self-check for COVID-19 symptoms. Apps are also available to alert people when they’ve come into contact with those who have the virus, however, this comes at a loss of privacy for app users as additional sensitive identifiable user data is collected. Many other countries have yet to follow suit in this capacity, but South Korea is definitely an interesting case study to see the emerging technologies and their uses during COVID-19. 

In other parts of the world, apps are being developed to help fight the outbreak, such as the COVID Symptom Study app in the UK that allows users to contribute to research on the pandemic. The medical app lets users track symptoms to better understand the virus in order to tackle it. Unlikely duo Apple and Google teamed up to release a tracking tool for COVID-19, using Bluetooth wireless technology to detect when someone is nearby another person who later is tested positive for coronavirus. Germany’s Corona Warn-App was released this week on Android and iOS by the Robert Koch Institute, with Italy’s version already seeing 2.2 million downloads in 10 days. The tracking apps are using the technology introduced by Apple and Google and aim to notify users when they’ve been in contact with someone who has the virus, with Italy’s Immuni app ensuring that minimum data is collected and only that which is “strictly necessary to support and improve the exposure notification system”.

COVID-19 tracking apps
Italy’s Immuni & Germany’s Corona Warn-App

What apps have you found useful during quarantine and post-lockdown? Let us know by sending us an email to marketing@pubnative.net

1 Comment

Top Apps for Life After Lockdown – Programmatic Wolf
June 17, 2020

[…] We recently published an article on the top apps to use while in quarantine, with many of us adjusting to working from home or self-isolating during the global pandemic. COVID-19 is nowhere near over, but as the world adjusts to life after lockdown, it’s always good to have a helping hand – or in this The post Top Apps for Life After Lockdown appeared first on .Read More […]

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