Granular segmentation enables mobile publishers to customise the ad-delivery by:
- Demographic criteria
- User profiles based on app usage
- And many others, including publisher-specific custom segments
PubNative’s Ad Optimization Engine complements the Mobile Native Mediation by serving the most relevant and best performing advertising for each individual segment.
Automatically prioritizes mediated ad-networks and campaigns based on real time performance and historical data analysis.
Enables publishers to fully control the ad delivery. To reach the highest yield, mobile publishers can simultaneously run and analyze both programmatic and static mediation strategies.