The What, Where And Why Of
Mobile Native Advertising

What is Mobile Native Advertising?

 

A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

 

Mobile native advertising is an effective marketing strategy and a powerful opportunity for advertisers to deeply engage with their customers.

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Why Mobile Native Advertising?

Annoyed users, poor experience within an app, a phenomenon called “banner blindness” – these are just some of the reasons for the increasingly poor engagement rates in traditional display advertising.

 

Forward looking technology providers, innovative publishers and savvy marketers have been working for years to discover an effective solution to these problems: native advertising.

The benefits of native ads are proven:

  • Less intrusive

    45%
  • Increases brand awareness

    32%
  • Better engagement

    31%
  • More authentic brand voice

    28%
  • Better user experience

    27%
  • Suited to mobile consumption

    25%
  • Better quality of engaged users

    21%
  • Higher CTR than desktop

    17%

Native is booming and the majority of savvy marketers are making the switch to mobile native ads: budgets are projected to grow at over 70% per year, exceeding $50 billion by 2020.

  • 70%

    Budgets are projected to grow at over 70% per year

  • 84%

    84% of brands and agencies will increase mobile native budgets in the upcoming yera

  • 42%

    Native will be the top ad format user by 42% of marketers in the upcoming year

Where is Mobile Native Advertising?

Mostly an unknown term until just a few years ago, mobile native advertising is now spread worldwide.

 

63% of all global mobile display ads will be native by 2020, driving more than 50$ billion revenue boom.

  • 14%
    2012
  • 32%
    2013
  • 46%
    2014
  • 52%
    2015
  • 53%
    2016
  • 57%
    2017
  • 60%
    2018
  • 62%
    2019
  • 63%
    2020
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Native ads fit naturally into the environment where they are served.

 

Publishers from all app verticals can integrate multiple customizable ad units as defined by IAB and MMA, as well as custom recommendation widgets for the mobile web

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Native ads open up new revenue streams without sacrificing user experience as these ad formats are non-intrusive and relevant
MANAGING DIRECTOR OF HAPPY LABS
  • Trusted Media Brands; http://www.tmbi.com/wp-content/uploads/2015/12/TMBI_CES_NativeVideoMobileAdv_WhitePaper.pdf
  • eMarketer; http://www.emarketer.com/Article/How-Much-Longer-Until-Mobile-Native-Sees-More-Action/1012353
  • Business Wire; http://www.businesswire.com/news/home/20160405006198/en/Mobile-Native-Advertising-Drives-53-Billion-Revenue
  • MediaPost, http://www.mediapost.com/publications/article/272733/in-app-native-advertising-is-soaring.html
  • MMA, http://www.mmaglobal.com/files/documents/mma_mobile_native_advertising_best_practices_final.pdf