Date modified: January 23, 2025 PRODUCT PRIVACY POLICY With this privacy policy we, Verve Group Europe GmbH, Karl-Liebknecht-Str. 32, 10178 Berlin Germany (hereinafter „VGE“ or “we”) would like to inform you about the processing of personal data when using our mobile advertising optimization technology (“VGE`s Technology”). VGE’s Technology is integrated into mobile apps to provide personalized ad experiences. The providers of the respective apps (“Publishers”) provide you with additional information about the integration of VGE Technology in their apps.   This privacy policy describes our practices regarding the handling of personal data that we process from the Publishers’ users. Depending on the constellation, we may act as a controller or as a processor on behalf of the Publisher under data protection law. The relevant information about our relationship with the respective Publisher can be found in the Publisher’s privacy policies. To access the privacy policy governing the processing of data when visiting our Website, please click here. 1. Provider of VGE’s Technology VGE’s Technology is provided by Verve Group Europe GmbHKarl-Liebknecht-Str. 3210178 Berlin Germany Where we are a controller of your data, this is also the entity acting as controller. Should you have any questions or suggestions regarding data protection, please do not hesitate to contact us. You are welcome to direct your data protection concerns to our data protection officer by sending an e-mail to moc.d1752312536erewo1752312536penig1752312536nepw.1752312536evita1752312536nbupn1752312536gts@z1752312536tuhcs1752312536netad1752312536. Our full contact details are available here. Our Data Protection Officer: Fieldfisher Tech Rechtsanwaltsgesellschaft mbHAmerigo-Vespucci-Platz 120457 Hamburg, Germany 2. Personal Data processing in connection with VGE’s Technology Data we receive. First of all, we do not know who you (as a user) are. VGE neither processes direct identifiers, such as names, home addresses, e-mail addresses or similar information of users. That said, we only process data provided by the Publishers, including user information about the interaction with apps, which is recorded, stored and evaluated using temporary identifiers, which VGE cannot match to you as a person (so-called pseudonyms). If we are acting as a processor on behalf of the Publisher, the Publishers determine the purposes and means on how we process users’ data. We have established several technical and legal measures to safeguard that the Publisher’s users have given their consent for our processing. Data we receive from Publishers differ. Provided there is a legal basis for processing, we typically process: 2.2 Purposes of data processing and legal bases. We process the data received from Publishers so that they can market ad space for targeted in-app advertising and targeting campaigns. When serving personalized mobile advertising, this gives advertisers the opportunity to target users who are actually interested in their products, offers and content. Our processing activities include the following purposes. When we act as a controller, we rely on the following legal bases. If several legal bases are specified, the choice of the relevant legal basis depends on the decision of the respective Publisher. Further information can be found in the privacy policy of the Publisher.: Purpose of processing Legal basis Store and/or access information on a deviceDevice or similar online identifiers together with other information (e.g. screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. User’s consent (Art. 6 (1) (a) GDPR Use limited data to select advertisingAdvertising presented to you on the Publisher’s app can be based on limited data, such as the app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). User’s consent if chosen by the Publisher (Art. 6 (1) (a) GDPR Our legitimate interest in being able to offer our publishers a meaningful product (Art. 6 (1) (f) GDPR) Use limited data to select advertising taking into account their approximate location when permitted by the user’s deviceServing ads to the users taking into account their age, gender, keywords or interests when provided by the user in the host mobile app on the user’s device. Race, religion, politics, sex life, or health are unavailable targeting criterions in VGE’s Technology User’s consent (Art. 6 (1) (a) GDPR Create profiles for personalised advertisingInformation about your activity on the Publisher’s app (such as information you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on the Publisher’s service and other websites and apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. User’s consent (Art. 6 (1) (a) GDPR Use profiles to select personalised advertisingAdvertising presented to you on the Publisher’s app can be based on your advertising profiles, which can reflect your activity on the Publisher’s service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. User’s consent (Art. 6 (1) (a) GDPR Measure advertising performanceInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. User’s consent if chosen by the Publisher (Art. 6 (1) (a) GDPR Our legitimate interest in being able to offer our publishers a meaningful product (Art. 6 (1) (f) GDPR) Develop and improve servicesInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based … Continue reading Product Privacy Notice